Brand
Timeline
Brand History
Casio is a global technology company founded in 1946 in Tokyo, Japan. The company began with a small invention designed to solve a practical everyday problem in post-war society. This early focus on functional problem-solving shaped Casio’s long-term direction. As Japan entered a period of rapid technological growth, Casio expanded into electronic innovation while maintaining its commitment to simplicity and usability. Over time, the company developed a diverse product range that includes calculators, watches, musical instruments, and other digital devices.
A major turning point in Casio’s history was its development of compact electronic calculators. The company helped make mathematics and scientific calculation more accessible in schools, universities, and professional environments worldwide. In the area of timekeeping, Casio introduced digital watches that emphasized function and resilience. Its approach challenged traditional ideas of watches as delicate accessories rather long battery life, and technological features. This shift reflected the company’s broader belief that everyday products should be practical and tough.
What is the
new Casio ?
The Rebranded Visual Identity
Build To Endure | Crafted for Function | Simple Efficiency by Choice
The Future
of Casio.
Interval — PRO-01
Swatch Kit — PRO-02
Lumen — PRO-03
Making Foundations — EDU-01
Instrument Study Program — EDU-02
Residency in Practice — EDU-03
Open Make — EVN-01
Build Discourse — EVN-02
Exchange Floor — EVN-03
Casio GROUND— SUB-01
Casio SEAM — SUB-02
Casio CAST — SUB-03
Casio × MUJI —COL-01
Casio × MIT Media Lab — COL-02
Casio x Samsung — COL-03
